RED Boardriders™ ...the real Kiwi brand.

Welcome to RED Boardriders™, your 100% locally-owned New Zealand brand.

Lee McClelland, is the creative mind behind the brand. Combining his professional skills in CAD design,  passion for action sports and business entrepreneurship. He's committed to delivering the best equipment at the most affordable prices possible.

We’re stoked to be based in New Zealand, a globally-recognized design hub. By working with the best manufacturing partners and engineers, we’re able to rapidly develop and deliver awesome products to riders. Our international partners are specialists in their field, helping us turn ideas into reality. - Lee


RED Boardriders™ is all about the journey - from design to delivery. Our commitment to providing 100% Pure Fun is what drives us to create the best gear for riders. So join us on our journey and experience the thrill of surfing and action sports with RED Boardriders™

RED Boardriders ... 100% Pure Fun!

RED Boardriders...  '100% Kiwi!’

RED Boardriders™ Founder - Kiwi, Lee McClelland